Dear media friends and partners.
It is no secret: we are living in unprecedented times. Our lives have been turned upside down – both personally and professionally. Most of us are adjusting to working at home alongside our family and loved ones, trying to juggle caring for kids and pets while also keeping everyone we care about safe, healthy and sane. Some in our industry have been impacted, questioning their source of income, or are trying to figure out what comes next.
As PR professionals working in the auto industry for many years, we see the impact of COVID-19 on your profession as journalists who have a passion for cars and mobility. The industry is coming to a crawl. Media drive programs, auto shows and product launches have been postponed or canceled. We know this has affected your ability to do your job generating stories, and in some cases earn a livelihood.
Against this backdrop we want you to know that we are here to support you and will do what we can to provide you with information and assets in order to help you generate content. Over the next few weeks, we will be issuing several press releases with digital assets regarding changes to our model lineup, special editions, as well as more stories about MINI. We hope that some of this information will be of value in supporting you in your craft of generating content and stories, but also offers a much-needed distraction from all that’s going on around us.
Over the past few weeks, we have distributed information on several marketing and product initiatives that may have flown under your radar during this busy launch season and the fast moving coronavirus news cycle. We delivered the first MINI Cooper SE electric vehicle to the winner of an Amazon sweepstakes; we launched a campaign with PAPER Magazine to celebrate female rally legend Pat Moss around International Women’s Day; and we opened a unique MINI brand experience with SIXT rental car company in San Francisco’s Mission District, offering free 24-hour test drives in a MINI. We also have a number of other stories and announcements that we’re working on in the weeks and months to come.
If you have any questions, story ideas, trends, or opportunities you would like to discuss, please do not hesitate to contact us. We’re all in this together. Keep an eye on MINIUSANEWS.com and @MINIUSANEWS on Twitter for press updates and information. Or just send us an email to say hi. It would be great to hear from you.
Be safe, and stay healthy.
Your MINI USA Communications Team
Andrew Cutler Rob Duda
C: 201.376.4962 C: 908.347.1243
A Message from the MINI USA Communications Team