Dakar Rally 2020 – Carlos Sainz wins the Dakar for the third time and presents MINI with its fifth overall victory.

Munich, Germany,  January 17, 2020. Carlos Sainz (ESP) and his co-driver Lucas Cruz (ESP) have won the Rally Dakar for the third time, having previously triumphed in 2010 and 2018. 

MINI Showcases Its Commitment in Design, Innovation, and Startups to create a Brighter Urban Future.

Brooklyn, NY ,  December 10, 2019. To celebrate the launch of the MINI brand’s battery electric MINI Cooper SE that will come March 2020 as a major milestone in offering sustainable urban mobility, today MINI showcased their focus in design, entrepreneurs and the future of urban living in a series of initiatives that reflect the brand’s approach to innovation.

The new MINI John Cooper Works GP.

Munich, Germany,  November 19, 2019. A rarity with racing genes sets new benchmarks for performance in the premium small car segment.

Road Trip with the MINI Cooper SE from Silicon Valley to Hollywood.

Munich/San Francisco.,  November 15, 2019. The Silicon Valley, synonymous with digital giants like Google, Apple and Facebook, is an innovation hub and considered the innovation factory of the world. If the first premium electric small car hasn’t been invented in Munich it would have been invented here.

MINI USA TO DEBUT TWO NEW VEHICLES AT AUTOMOBILITY LA

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Woodcliff Lake, NJ,  November 13, 2019. MINI USA today announced that the MINI John Cooper Works GP will make its World Premiere at Autombility LA ahead of the Los Angeles International Auto Show next week, along with the new battery electric MINI Cooper SE that will have its North American Show Premiere.

DATES ANNOUNCED FOR MINI TAKES THE STATES 2020 - MINI USA KICKS OFF THE NEXT 60 YEARS WITH ANOTHER EPIC ROAD RALLY.

Woodcliff Lake, NJ,  November 1, 2019. The day MINI owners have been waiting for since July 2018 has finally arrived. MINI USA today announced the return of MINI TAKES THE STATES (MTTS) in 2020.

MINI USA and Best Friends Animal Society celebrate partnership with Pup-up Event in New York City to celebrate Strut Your Mutt 

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Woodcliff Lake, NJ,  October 21, 2019. MINI USA and Best Friends Animal Society will celebrate their ongoing partnership this Saturday, October 26, with a “pup-up” event, dubbed “MINI of Mutthattan”, at the Best Friends Lifesaving Center in New York City.

Top Smart Cities Startup Accelerator, URBAN-X by MINI Graduates Sixth Cohort During Climate Week NYC

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BROOKLYN, NY ,  September 26, 2019. URBAN-X, by MINI, the leading accelerator for startups reimagining city life, today graduated its sixth cohort of startup companies at an official ClimateWeek NYC event at their Brooklyn, New York headquarters.

MINI CELEBRATES 60 YEARS IN STYLE

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Woodcliff Lake, NJ,  August 25, 2019. Sixty years ago, driving changed forever. The year was 1959. 

MINI in Pebble Beach: High speed and high tension.

Munich, Germany,  August 19, 2019. Anniversary mood under California’s sun. At the Monterey Car Week 2019 and the Pebble Beach Concours d’Elegance, MINI celebrated the brand’s 60th birthday with a review of its history and an outlook on the future.