New leadership for MINI

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München,  April 8, 2019. On 1 April, Bernd Körber (44) took over as the new head of MINI. It’s a return to the brand for Bernd, who worked in MINI brand management when he first joined the BMW Group in 2003.

SIZE DOESN’T MATTER…PERSONALIZATION AND DESIGN DRIVE AUTO PURCHASES OVER SIZE

Woodcliff Lake, NJ,  March 4, 2019. MINI USA Survey Finds Auto Consumers Divided on Size, But United on Customization

MINI USA ANNOUNCES EXECUTIVE CHANGES

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Woodcliff Lake, NJ,  January 25, 2019. MINI USA today announced senior management changes effective March 1st, 2019.

MINI USA ANNOUNCES CROSSMEDIA TO MANAGE REGIONAL TIER 2 ADVERTISING BUSINESS

Woodcliff Lake, NJ,  December 18, 2018. MINI USA announced today they are expanding their Western Region Tier 2 media efforts with Crossmedia to include all Regional Tier 2 media starting in January 2019. The first campaign will launch in March.

MINI USA AND RAPHA NORTH AMERICA FORM PARTNERSHIP TO BRING TWO LIFESTYLE BRANDS TOGETHER

Woodcliff Lake, NJ,  October 3, 2018. MINI USA and Rapha North America announce a new partnership, bringing two premium lifestyle brands together.

MINI USA ANNOUNCES LIBRARY PROJECT TO PROMOTE LITERACY IN CHICAGO, IL

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Woodcliff Lake, NJ,  September 27, 2018. Artist-designed mobile library units to be unveiled at press conference on Friday, September 28, at 1pm CT at MANA Contemporary Chicago

BMW Group U.S. Reports August 2018 Sales.

Sales of BMW brand vehicles increased one percent in August 2018 for a total of 23,789, compared to 23,553 vehicles sold in August 2017.

MINI USA ANNOUNCES CLAUDE BRUNI AS NEW HEAD OF SALES & OPERATIONS

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Woodcliff Lake, NJ,  August 7, 2018. MINI USA announces that Claude Bruni assumes the role of Department Head of Sales & Operations for MINI USA effective August1.

BMW Group U.S. Reports July 2018 Sales.

Woodcliff Lake, NJ,  August 1, 2018. Sales of BMW brand vehicles increased 0.1 percent in July 2018 for a total of 21,982, compared to 21,965 vehicles sold in July 2017.

BMW Group U.S. Reports June 2018 Sales.

Woodcliff Lake, NJ,  July 3, 2018. Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S. increased 0.5 percent in June 2018 compared to the same month last year. Year to date, BMW Group sales total 176,022 vehicles, an increase of 2.8 percent over the 171,291 vehicles sold in the first six months of 2017.