MINI CORPORATE NEWS News

BMW of North America Reports May 2019 U.S. Sales.

Sales of BMW brand vehicles increased 1.7 percent in May 2019 for a total of 27,109 over the 26,662 vehicles sold in May 2018.

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BMW of North America Reports April 2019 U.S. Sales.

Sales of BMW brand vehicles increased 1.4 percent in April 2019 for a total of 23,816 over the 23,482 vehicles sold in April 2018.

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New leadership for MINI

München,  April 8, 2019. On 1 April, Bernd Körber (44) took over as the new head of MINI. It’s a return to the brand for Bernd, who worked in MINI brand management when he first joined the BMW Group in 2003.

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BMW of North America Reports March 2019 U.S. Sales.

Sales of BMW brand vehicles increased 2.9 percent in March 2019 for a total of 32,228 over the 31,311 vehicles sold in March 2018.

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SIZE DOESN’T MATTER…PERSONALIZATION AND DESIGN DRIVE AUTO PURCHASES OVER SIZE

Woodcliff Lake, NJ,  March 4, 2019. MINI USA Survey Finds Auto Consumers Divided on Size, But United on Customization

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BMW of North America Reports February 2019 U.S. Sales.

Sales of BMW brand vehicles increased 0.2 percent in February 2019 for a total of 23,558 compared to 23,508 vehicles sold in February 2018.

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BMW of North America Reports January 2019 U.S. Sales.

Sales of BMW brand vehicles decreased 4.8 percent in January 2019 for a total of 18,102 compared to 19,016 vehicles sold in January 2018.

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MINI USA ANNOUNCES EXECUTIVE CHANGES

Woodcliff Lake, NJ,  January 25, 2019. MINI USA today announced senior management changes effective March 1st, 2019.

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BMW Reports December 2018 and Year-End U.S. Sales.

Sales of BMW brand vehicles increased 0.3 percent in December 2018 for a total of 34,357 compared to 34,253 vehicles sold in December 2017.

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MINI USA ANNOUNCES CROSSMEDIA TO MANAGE REGIONAL TIER 2 ADVERTISING BUSINESS

Woodcliff Lake, NJ,  December 18, 2018. MINI USA announced today they are expanding their Western Region Tier 2 media efforts with Crossmedia to include all Regional Tier 2 media starting in January 2019. The first campaign will launch in March.

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