Woodcliff Lake, NJ, March 26, 2020. MINI USA announced today the availability and U.S. pricing for the new 2021 MINI Sidewalk Edition.Read more
Woodcliff Lake, NJ, March 9, 2020. MINI USA announced today that the winner of the Amazon 12 Days of Deals holiday sweepstakes took delivery of the first MINI Cooper SE electric vehicle last week at MAG MINI of Dublin just outside of Columbus, Ohio.Read more
Woodcliff Lake, NJ, March 6, 2020. MINI USA has partnered with PAPER Magazine to launch an impactful digital campaign, #DoItForTheDrive, to celebrate International Women’s Day 2020.Read more
MINI USA and SIXT RENT A CAR announce partnership with grand opening of exclusive MINI experience and rental location in San Francisco.
San Francisco, Calif., March 6, 2020. Offering an exclusive MINI experience, MINI USA and car rental company SIXT rent a car are partnering with the grand opening of a new branch located at 475 South Van Ness Ave in the Mission District of San Francisco, California.Read more
Woodcliff Lake, NJ, February 11, 2020. MINI USA today launched its latest marketing campaign, “The Inner Drive”, which tells the story of how the first Mini was introduced to the world in a new interactive way.Read more
Dakar Rally 2020 – Carlos Sainz wins the Dakar for the third time and presents MINI with its fifth overall victory.
Munich, Germany, January 17, 2020. Carlos Sainz (ESP) and his co-driver Lucas Cruz (ESP) have won the Rally Dakar for the third time, having previously triumphed in 2010 and 2018.Read more
Woodcliff Lake, NJ, December 17, 2019. In response to over 15,000 hand-raisers and growing, MINI USA is pleased to announce that consumers can now place their order for the all-new battery electric MINI Cooper SE at the MINI Electric page on MINIUSA.com or at ShopMINIUSA.com.Read more
MINI Showcases Its Commitment in Design, Innovation, and Startups to create a Brighter Urban Future.
Brooklyn, NY , December 10, 2019. To celebrate the launch of the MINI brand’s battery electric MINI Cooper SE that will come March 2020 as a major milestone in offering sustainable urban mobility, today MINI showcased their focus in design, entrepreneurs and the future of urban living in a series of initiatives that reflect the brand’s approach to innovation.Read more
Munich, Germany, December 4, 2019. MINI continues spectacular video clip series in the lead up to the market launch of the brand's first all-electric model - New short film as a fast-paced homage to the 1969 cinema classic.Read more