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MINI JCW Team Closes Out Second Full Season in the Street Tuner Class of the Continental Tire SportsCar Challenge Series

Woodcliff Lake, NJ,  October 10, 2017. The MINI JCW Team and MINI USA completed their second full season competing in the Street Tuner class of the Continental Tire SportsCar Challenge series with a hard fought final race of the season on Friday at Road Atlanta. The team qualified P9, P10 and P11 after an early morning qualifying session on Friday.

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MINI LIVING URBAN CABIN EXHIBIT OPENS AT A/D/O

New York,  October 5, 2017. MINI LIVING URBAN CABIN will be on view in the outdoor courtyard at A/D/O from October 6 – November 22, 2017.

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Digital lifestyle at the BMW Group: Seamless in-car integration of Amazon Alexa.

Munich/Seattle,  September 27, 2017. The BMW Group is systematically expanding the intelligent connectivity capabilities of its vehicles by seamlessly integrating the highly versatile Alexa, Amazon’s voice-controlled personal assistant, into all BMW and MINI models from mid-2018.

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MINI USA SELECTS PEREIRA & O’DELL AND 360i AS AGENCY PARTNERS

Woodcliff Lake, NJ,  September 25, 2017. MINI USA announced today that San Francisco-based Pereira & O‘Dell will be the brand’s new creative agency, and New York City-based 360i will lead MINI digital, social media and CRM with support from data experts at Merkle.

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The MINI John Cooper Works GP Concept: Racing without compromise. MINI presents design study at the IAA Cars 2017.

Munich, Germany,  September 5, 2017. The BMW Group has chosen the IAA Cars 2017 show in Frankfurt a. M. to present the modern racing essence of a MINI – in the shape of the
MINI John Cooper Works GP Concept.

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Save the date: MINI TAKES THE STATes 2018

Woodcliff Lake, NJ,  September 5, 2017. MINI USA announced today what the MINI community has been anticipating for more than a year, MINI TAKES THE STATES 2018 (MTTS) will indeed happen next summer, beginning July 14, and ending on July 22.

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MINI presents pure-electric design study at the IAA: the MINI Electric Concept, complete with iconic design and urban driving fun.

Munich, Germany,  August 29, 2017. MINI is using the IAA Cars 2017 show in Frankfurt am Main to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. Designed for use in urban areas, this concept car offers a window into how pure-electric day-to-day mobility might look in the years ahead.

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MINI at the 2017 Frankfurt Motor Show.

Munich, Germany,  August 29, 2017. MINI is shaping the future of urban mobility by providing driving fun in increasing diversity.

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It’s not you. It’s me.

Woodcliff Lake, NJ,  August 24, 2017. While Summer driving may be in high gear, Millennials say they aren’t going anywhere unless their car matches their personality and their personal lifestyle choices. 

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MINI COUNTRYMAN EARNS TOP SAFETY PICK AWARD BY THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY

Woodcliff Lake, NJ,  August 1, 2017. MINI USA announced today that the all-new 2017 MINI Countryman, the biggest, most adventurous MINI ever, has earned a TOP SAFETY PICK award by the Insurance Institute for Highway Safety (IIHS).

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