Home News

BMW Group Electrifies the Los Angeles Auto Show with a to-be-Announced World Debut and the North American Premieres of the BMW i Vision Dynamics, MINI Electric Concept, and BMW i3s.

Las Vegas, Nevada,  November 8, 2017. Reinforcing its commitment to offer 25 electrified models –12 of which will be purely electric – by 2025, BMW Group will showcase five electric vehicles at the 2017 Los Angeles Auto Show including the North American premieres of the BMW i Vision Dynamics, MINI Electric Concept...

Read more

MINI USA Launches New MINI John Cooper Works Tuning Kit for Countryman and Clubman at SEMA Show

Las Vegas, NV,  October 30, 2017. MINI USA has announced today the launch of the new MINI John Cooper Works Tuning Kit at the SEMA Show in Las Vegas, expanding the current tuning kit offering to now include Clubman and Countryman models.

Read more

Longtime MINI Owner and Amateur Racer Wraps Up Another Successful SCCA Season in 2012 MINI Cooper S Hardtop

Woodcliff Lake, NJ,  October 20, 2017. MINI USA is once again proud to congratulate amateur racer Craig Wilcox on his continued success in the Tire Rack SCCA ProSolo Series and the Tire Rack SCCA Solo Nationals.

Read more

MINI JCW Team Closes Out Second Full Season in the Street Tuner Class of the Continental Tire SportsCar Challenge Series

Woodcliff Lake, NJ,  October 10, 2017. The MINI JCW Team and MINI USA completed their second full season competing in the Street Tuner class of the Continental Tire SportsCar Challenge series with a hard fought final race of the season on Friday at Road Atlanta. The team qualified P9, P10 and P11 after an early morning qualifying session on Friday.

Read more

MINI LIVING URBAN CABIN EXHIBIT OPENS AT A/D/O

New York,  October 5, 2017. MINI LIVING URBAN CABIN will be on view in the outdoor courtyard at A/D/O from October 6 – November 22, 2017.

Read more

Digital lifestyle at the BMW Group: Seamless in-car integration of Amazon Alexa.

Munich/Seattle,  September 27, 2017. The BMW Group is systematically expanding the intelligent connectivity capabilities of its vehicles by seamlessly integrating the highly versatile Alexa, Amazon’s voice-controlled personal assistant, into all BMW and MINI models from mid-2018.

Read more

MINI USA SELECTS PEREIRA & O’DELL AND 360i AS AGENCY PARTNERS

Woodcliff Lake, NJ,  September 25, 2017. MINI USA announced today that San Francisco-based Pereira & O‘Dell will be the brand’s new creative agency, and New York City-based 360i will lead MINI digital, social media and CRM with support from data experts at Merkle.

Read more

The MINI John Cooper Works GP Concept: Racing without compromise. MINI presents design study at the IAA Cars 2017.

Munich, Germany,  September 5, 2017. The BMW Group has chosen the IAA Cars 2017 show in Frankfurt a. M. to present the modern racing essence of a MINI – in the shape of the
MINI John Cooper Works GP Concept.

Read more

Save the date: MINI TAKES THE STATes 2018

Woodcliff Lake, NJ,  September 5, 2017. MINI USA announced today what the MINI community has been anticipating for more than a year, MINI TAKES THE STATES 2018 (MTTS) will indeed happen next summer, beginning July 14, and ending on July 22.

Read more

MINI presents pure-electric design study at the IAA: the MINI Electric Concept, complete with iconic design and urban driving fun.

Munich, Germany,  August 29, 2017. MINI is using the IAA Cars 2017 show in Frankfurt am Main to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. Designed for use in urban areas, this concept car offers a window into how pure-electric day-to-day mobility might look in the years ahead.

Read more