MINI USA Artfully Recreates Its Heritage with “The Inner Drive.”

Woodcliff Lake, NJ ,  February 11, 2020 . MINI USA today launched its latest marketing campaign, “The Inner Drive”, which tells the story of how the first Mini was introduced to the world in a new interactive way.

Read more

Dakar Rally 2020 – Carlos Sainz wins the Dakar for the third time and presents MINI with its fifth overall victory.

Munich, Germany ,  January 17, 2020 . Carlos Sainz (ESP) and his co-driver Lucas Cruz (ESP) have won the Rally Dakar for the third time, having previously triumphed in 2010 and 2018. 

Read more

MINI USA LAUNCHES ORDERING SITE FOR ALL-NEW BATTERY ELECTRIC MINI COOPER SE

Woodcliff Lake, NJ ,  December 17, 2019 . In response to over 15,000 hand-raisers and growing, MINI USA is pleased to announce that consumers can now place their order for the all-new battery electric MINI Cooper SE at the MINI Electric page on MINIUSA.com or at ShopMINIUSA.com.

Read more

Latest Headlines

MINI USA Artfully Recreates Its Heritage with “The Inner Drive.”

Woodcliff Lake, NJ ,  February 11, 2020 . MINI USA today launched its latest marketing campaign, “The Inner Drive”, which tells the story of how the first Mini was introduced to the world in a new interactive way.

Read more

Dakar Rally 2020 – Carlos Sainz wins the Dakar for the third time and presents MINI with its fifth overall victory.

Munich, Germany ,  January 17, 2020 . Carlos Sainz (ESP) and his co-driver Lucas Cruz (ESP) have won the Rally Dakar for the third time, having previously triumphed in 2010 and 2018. 

Read more

MINI USA LAUNCHES ORDERING SITE FOR ALL-NEW BATTERY ELECTRIC MINI COOPER SE

Woodcliff Lake, NJ ,  December 17, 2019 . In response to over 15,000 hand-raisers and growing, MINI USA is pleased to announce that consumers can now place their order for the all-new battery electric MINI Cooper SE at the MINI Electric page on MINIUSA.com or at ShopMINIUSA.com.

Read more

MINI Showcases Its Commitment in Design, Innovation, and Startups to create a Brighter Urban Future.

Brooklyn, NY ,  December 10, 2019 . To celebrate the launch of the MINI brand’s battery electric MINI Cooper SE that will come March 2020 as a major milestone in offering sustainable urban mobility, today MINI showcased their focus in design, entrepreneurs and the future of urban living in a series of initiatives that reflect the brand’s approach to innovation.

Read more


“The E-talian Job”: Escape from everyday life the sustainable way in the new MINI Cooper SE. 
 
 
 

Munich, Germany ,  December 4, 2019 . MINI continues spectacular video clip series in the lead up to the market launch of the brand's first all-electric model - New short film as a fast-paced homage to the 1969 cinema classic.

Read more

Latest Video Channel