Technology News

ALL NEW MINI FAMILY DEBUTS WITH LARGER-THAN-LIFE ADVERTISEMENT ON SPHERE IN LAS VEGAS.

Las Vegas, NV,  November 29, 2023. A historic automotive debut requires a venue of a similar caliber, and Sphere in Las Vegas was just the right venue for a unique reveal of the next generation of the New MINI Family.

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ALL-NEW MINI COUNTRYMAN ELECTRIC MAKES NORTH AMERICA DEBUT ON THE OCCASION OF CLIMATE WEEK NYC

Brooklyn, NY,  September 18, 2023. MINI USA is marking Climate Week NYC, the largest annual climate event of its kind, with its North American debut of the new all-MINI Countryman Electric, which makes its first appearance in the U.S. following the World Premiere earlier this month at IAA Mobility in Munich. 

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URBAN-X BY MINI IN PARTNERSHIP WITH JVP LAUNCHES NEW COHORT OF URBAN INNOVATORS BUILDING CRITICAL CLIMATE TECHNOLOGIES

Brooklyn, NY,  September 6, 2023. URBAN-X, the leading urban technology startup platform by MINI, today announced its thirteenth cohort of early-stage startups dedicated to advancing climate technology solutions.

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NEW MINI FAMILY TAKES DIGITAL QUANTUM LEAP WITH CUTTING-EDGE TECHNOLOGY STACK, ROUND OLED DISPLAY AND MINI OPERATING SYSTEM 9.

Munich, Germany,  July 26, 2023. History-rich British brand MINI is taking a quantum leap into the digital age with its new model family.

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MINI TEASES NEW MINI FAMILY INTERIOR DESIGN OF NEW MINI FAMILY

Woodcliff Lake, NJ,  July 21, 2023. Revealing another layer, MINI has issued a teaser of the interior design that will be featured on future MINI models.  

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MINI USA LETS YOU HEAR YOUR INNER “MINI-LOGUE” WITH NEW AI EXPERIENCE

Woodcliff Lake, NJ,  July 13, 2023. MINI USA, in partnership with independent creative agency Pereira O’Dell, announced today the launch of "Trust Your Inner MINI-Logue,” an integrated advertising campaign for the 2023 MINI Cooper SE electric vehicle. 

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MINI PRESENTS SPIKE, THE DIGITAL CHARACTER FOR THE NEW MODEL FAMILY.

Munich, Germany,  April 9, 2023. Spike, the canine friend of the MINI brand, is reimagined and brought to life in the digital world. 

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URBAN-X BY MINI WELCOMES PROMISING CLIMATE TECH INNOVATORS TO ITS NEWEST COHORT

Brooklyn, NY,  March 27, 2023. URBAN-X, the platform by MINI for climate and urban technology startups, has announced its 12th cohort in partnership with leading venture capital firm JVP. 

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MINI EXPANDS ITS URBAN-X PLATFORM GLOBALLY WITH THE NEW MINI IMPACT PROGRAM, STRENGTHENING ITS SUSTAINABILITY COMMITMENTS.

New York, NY,  December 19, 2022. URBAN-X by MINI announced its new MINI Impact Program to support entrepreneurs with ideas that improve urban life across the globe. 

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MINI USA SHOCKS LOS ANGELES WITH GIANT RC CAR CONTROLLER THAT CAN CHARGE ELECTRIC VEHICLES

Los Angeles, CA,  November 17, 2022. Before getting behind the wheel for the first time, many of today’s drivers found their love for cars at an early age with electric remote controlled, or RC, cars. 

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