MINI EVENTS News

MINI USA SET TO CELEBRATE FIRST EVER NATIONAL DAY OF MOTORING WITH “MINI TOGETHER” OWNER EVENT. 

Woodcliff Lake, NJ,  July 22, 2021. MINI USA is ready to celebrate the first ever National Day of Motoring this weekend, as more than 4,000 MINI owners will rally in their local communities as part of MINI Together, a nationwide MINI owners rally. MINI Together will take place on Saturday, July 24, 2021, which also marks the first official National Day of Motoring.

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MINI VISION URBANAUT. THE VIRTUAL VISION BECOMES A TANGIBLE REALITY.

Munich, Germany,  June 29, 2021. With the presentation of the MINI Vision Urbanaut virtual vision vehicle in November 2020, the MINI brand revealed an all-new interpretation of mobility through an innovative vision of space. 

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HRH THE PRINCE OF WALES CELEBRATES 20 YEARS OF MODERN MINI PRODUCTION AT PLANT OXFORD.

Munich, Germany,  June 10, 2021. His Royal Highness toured the site’s assembly hall, where he was able to meet some of the 130 apprentices, as well as staff who were closely involved in integrating the manufacturing of the MINI Electric onto the standard production line, making Oxford the first BMW Group plant in the world to build fully electric and combustion cars on the same line. 

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MINI JOHN COOPER WORKS TEAM READY TO PUT NEW TOURING CAR BACK ON TRACK AT VIRGINIA INTERNATIONAL RACEWAY 

Woodcliff Lake, NJ,  June 4, 2021. MINI USA and the MINI John Cooper Works Team will fire up their new race car in the Touring Car (TC) class for the 2021 SRO TC America series once again this weekend at Virginia International Raceway in Alton, Va. The #60 MINI JCW PRO, which is visually inspired by the latest generation MINI John Cooper Works GP, had its initial debut at Circuit of the Americas cut short when a rock punctured the radiator during practice sending the car back to the paddock and on to the hauler before ever turning a green flag lap.
 

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MINI USA DECLARES JULY 24 AS NATIONAL DAY OF MOTORING

Woodcliff Lake, NJ,  June 2, 2021. MINI USA today announced the official declaration of July 24 as National Day of Motoring to celebrate the American road trip and encourage people to get out and enjoy the open road.  

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URBAN-X STARTUP ACCELERATOR BY MINI AND URBAN US GRADUATES NINTH STARTUP COHORT WITH FIRST-EVER URBAN-X SUMMIT

Brooklyn, NY,  June 1, 2021. URBAN-X, the leading urban technology start up accelerator backed by MINI and Urban Us, today graduates its ninth cohort of start-ups reimagining city life. 

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MINI USA SHOWCASES 2022 CONVERTIBLES AND HARDTOPS WITH AR EXPERIENCE AND “LOOKING GLASS BUS” IN NEW YORK CITY

Woodcliff Lake, NJ,  May 28, 2021. As the new MY 2022 MINI Hardtops and MINI Convertibles reach dealerships around the country, MINI USA has launched a pair of attention-grabbing activations to showcase the new vehicles as part of a two-month campaign that started in April.

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MINI ELECTRIC FEATURED AT 2021 AMELIA ISLAND CONCOURS D’ELEGANCE

Amelia Island, FL ,  May 21, 2021. MINI USA is showcasing its electrified past and present at the 2021 Amelia Island Concours d’Elegance.  

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MINI CELEBRATES PRODUCTION MILESTONE - 20 YEARS OF THE MODERN MINI. 

Oxford, UK.,  April 25, 2021. The MINI brand and BMW Group’s UK manufacturing plants in Oxford and Swindon are celebrating twenty successful years of MINI production. In early 2001, production began for MINI body parts in Swindon and on the 26th April that same year, the first new MINI rolled off the line in Oxford.
 
 

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MINI USA HIGHLIGHTS COUPLES WHO FOUND LOVE THROUGH MINI AS PART OF #MINILOVESTORIES INITIATIVE

Woodcliff Lake, NJ,  April 5, 2021. MINI USA is sharing the stories of five happy couples who met and fell in love thanks to their shared love for MINI.  Last month, MINI USA kicked off the unique story-telling campaign on Valentine’s Day, putting out the call to the brand’s loyal owner community to share their love stories on social media using #MINILoveStories.

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