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THE MINI CONVERTIBLE: THE FUTURE IS READY FOR IT.

Munich, Germany,  May 11, 2021. Electrification, the conquest of new target groups and a consistent customer orientation are at the heart of the realignment with which the British premium brand MINI is setting the course for its future model range. Following the announcement of a new generation of the brand's purely electric small cars, another decision has now been made: The success story of the MINI Convertible will be continued.

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MINI John Cooper Works Team Debuts Touring Car at Circuit of the Americas 

Woodcliff Lake, NJ,  April 30, 2021. MINI USA and the MINI John Cooper Works Team are proud to announce the addition of a new race car into the Touring Car (TC) class for the 2021 SRO TC America series. 

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MINI USA LAUNCHES UPDATED WEBSITE WITH NEW BUILD-YOUR-OWN MINI CONFIGURATION EXPERIENCE 

Woodcliff Lake, NJ,  April 28, 2021. Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience...

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MINI celebrates production milestone - 20 years of the modern MINI. 

Oxford, UK.,  April 25, 2021. The MINI brand and BMW Group’s UK manufacturing plants in Oxford and Swindon are celebrating twenty successful years of MINI production. In early 2001, production began for MINI body parts in Swindon and on the 26th April that same year, the first new MINI rolled off the line in Oxford.
 
 

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Individual style and performance reloaded: The New 2022 Model Year MINI John Cooper Works Hardtop and MINI John Cooper Works Convertible.

Munich, Germany,  April 21, 2021. Offering maximum fun-to-drive performance in the premium small car segment, the new 2022 MINI John Cooper Works Hardtop and Convertible take their rightful place at the top of the starting grid. With fresh design and new equipment features, the MINI John Cooper Works Hardtop and the MINI John Cooper Works Convertible expresses the enhanced performance character of the two models.
 

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MINI USA ANNOUNCES LAUNCH OF 2022 MINI OXFORD EDITION HARDTOPS.  HOLDS MSRP AT ORIGINAL MODEL YEAR 2018 PRICING. 

Woodcliff Lake, NJ,  April 20, 2021. MINI USA today announced that the MINI Oxford Edition Hardtops are now available for the 2022 Model Year, continuing the popular offering of these nicely equipped, value priced special editions. 
 
 

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URBAN-X STARTUP ACCELERATOR BY MINI AND URBAN US MOVES TO NEWLAB IN THE BROOKLYN NAVY YARD

Brooklyn, NY,  April 13, 2021. URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today announced its move to Newlab, a community of experts and innovators applying transformative technology to solve the world’s biggest challenges.

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MINI ELECTRIC PACESETTER THE OFFICIALFIA FORMULA E SAFETY CAR. TRACK DEBUT AT RACE WEEKEND IN ROME, APRIL 10-11. 

San Donato Milanese, Italy,  April 9, 2021. In the second stage of the Formula E championship, scheduled in Rome on the weekend of April 10 and 11, the MINI Electric Pacesetter, inspired by John Cooper Works, will officially appear on the track as the official Safety Car for the 2021 season.
 

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MINI USA HIGHLIGHTS COUPLES WHO FOUND LOVE THROUGH MINI AS PART OF #MINILOVESTORIES INITIATIVE

Woodcliff Lake, NJ,  April 5, 2021. MINI USA is sharing the stories of five happy couples who met and fell in love thanks to their shared love for MINI.  Last month, MINI USA kicked off the unique story-telling campaign on Valentine’s Day, putting out the call to the brand’s loyal owner community to share their love stories on social media using #MINILoveStories.

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MINI USA CONNECTS CUSTOMERS WITH LAUNCH OF NEW MINI APP. 

Woodcliff Lake, NJ,  March 31, 2021. MINI USA announced today the launch of a new MINI App that provides customers a new level of connectivity and digital services for their vehicles.  The new MINI App features a new design along with an intuitive, simplified user experience, that offers updated features and information, including services for customers with electrified MINIs.
 

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