Munich, Germany, May 11, 2021. Electrification, the conquest of new target groups and a consistent customer orientation are at the heart of the realignment with which the British premium brand MINI is setting the course for its future model range. Following the announcement of a new generation of the brand's purely electric small cars, another decision has now been made: The success story of the MINI Convertible will be continued.
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Woodcliff Lake, NJ, April 30, 2021. MINI USA and the MINI John Cooper Works Team are proud to announce the addition of a new race car into the Touring Car (TC) class for the 2021 SRO TC America series.
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Woodcliff Lake, NJ, April 28, 2021. Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience...
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Oxford, UK.,
April 25, 2021.
The MINI brand and BMW Group’s UK manufacturing plants in Oxford and Swindon are celebrating twenty successful years of MINI production. In early 2001, production began for MINI body parts in Swindon and on the 26th April that same year, the first new MINI rolled off the line in Oxford.
Munich, Germany,
April 21, 2021.
Offering maximum fun-to-drive performance in the premium small car segment, the new 2022 MINI John Cooper Works Hardtop and Convertible take their rightful place at the top of the starting grid. With fresh design and new equipment features, the MINI John Cooper Works Hardtop and the MINI John Cooper Works Convertible expresses the enhanced performance character of the two models.
Woodcliff Lake, NJ,
April 20, 2021.
MINI USA today announced that the MINI Oxford Edition Hardtops are now available for the 2022 Model Year, continuing the popular offering of these nicely equipped, value priced special editions.
Brooklyn, NY, April 13, 2021. URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today announced its move to Newlab, a community of experts and innovators applying transformative technology to solve the world’s biggest challenges.
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San Donato Milanese, Italy,
April 9, 2021.
In the second stage of the Formula E championship, scheduled in Rome on the weekend of April 10 and 11, the MINI Electric Pacesetter, inspired by John Cooper Works, will officially appear on the track as the official Safety Car for the 2021 season.
Woodcliff Lake, NJ, April 5, 2021. MINI USA is sharing the stories of five happy couples who met and fell in love thanks to their shared love for MINI. Last month, MINI USA kicked off the unique story-telling campaign on Valentine’s Day, putting out the call to the brand’s loyal owner community to share their love stories on social media using #MINILoveStories.
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Woodcliff Lake, NJ,
March 31, 2021.
MINI USA announced today the launch of a new MINI App that provides customers a new level of connectivity and digital services for their vehicles. The new MINI App features a new design along with an intuitive, simplified user experience, that offers updated features and information, including services for customers with electrified MINIs.
