CONSUMER SURVEY COMMISSIONED BY BMW GROUP IN THE U.S. REVEALS GROWING CONSUMER OPTIMISM AND EXPECTATIONS AROUND ELECTRIC VEHICLES

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Woodcliff Lake, NJ,  June 10, 2025. A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. 

MODEL YEAR 2026 MINI LINEUP PRICING AND EQUIPMENT UPDATES

Woodcliff Lake, NJ,  June 5, 2025. MINI USA presents its Model Year 2026 (MY 2026) vehicle lineup with updates and additions to trim packages, equipment and pricing.

MINI USA CELEBRATES BRAND SPIRIT AND NEW CONVERTIBLE MODEL AT MIAMI SWIM WEEK

Woodcliff Lake, NJ,  May 21, 2025. MINI USA is diving into Miami Swim Week, celebrating the iconic brand spirit and the launch of its new models including the MINI Convertible. 

MINI USA ANNOUNCES THE RETURN OF THE OXFORD EDITION FOR 2025

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Woodcliff Lake, NJ,  February 20, 2025. MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup.

THE ALL NEW MINI CONVERTIBLE IN PANTONE 17-1230 MOCHA MOUSSE CELEBRATES THE PANTONE COLOR OF THE YEAR 2025 AT LAUNCH EVENT IN NEW YORK CITY

Woodcliff Lake, NJ,  December 12, 2024. MINI USA and Pantone teamed up to celebrate color and design at this year’s Pantone Color of the Year 2025 launch event in New York City on December 5.

THE NEW MINI FAMILY – 11 NEW MODELS FOR 2025 MODEL YEAR

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Woodcliff Lake, NJ,  November 8, 2024. The New MINI Family is the most significant product investment in MINI’s history since the first Mini rolled off the line in 1959.

MINI USA ANNOUNCES EXECUTIVE CHANGES

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Woodcliff Lake, NJ,  October 25, 2024. MINI USA announced today that Kate Alini will assume the role of Department Manager of Marketing, Product, and Strategy for MINI USA effective January 1, 2025. 

THE NEW MINI JOHN COOPER WORKS 2 DOOR AND JOHN COOPER WORKS CONVERTIBLE.  HIGH PERFORMANCE WITH MOTORSPORT DNA

Munich, Germany,  October 22, 2024. MINI announces the all-new MINI John Cooper Works 2 Door and MINI John Cooper Works Convertible, topping off the most significant model line renewal in the brand’s 65-year history.  

MINI USA AND THE MINI JOHN COOPER WORKS RACE TEAM LOOK BACK AT A SUCCESSFUL 2024 SEASON IN THE SRO TC AMERICA SERIES

Woodcliff Lake, NJ,  October 21, 2024. MINI USA and the MINI John Cooper Works Team closed out the 2024 SRO TC America series at Indianapolis Motor Speedway on October 4 – 6 by bringing home several championship trophies and also the highly coveted Crew of the Year Awards in both the Touring Car (TC) and Touring Car A (TCA) classes.

ALWAYS OPEN: UNMISTAKABLE DRIVING FUN IN THE NEW MINI COOPER AND COOPER S CONVERTIBLES. 

Munich, Germany,  October 8, 2024. The new generation of the MINI Convertibles rounds off the current MINI family with a model that is full of unique features.