Technology News

MINI PRESENTS SPIKE, THE DIGITAL CHARACTER FOR THE NEW MODEL FAMILY.

Munich, Germany,  April 9, 2023. Spike, the canine friend of the MINI brand, is reimagined and brought to life in the digital world. 

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URBAN-X BY MINI WELCOMES PROMISING CLIMATE TECH INNOVATORS TO ITS NEWEST COHORT

Brooklyn, NY,  March 27, 2023. URBAN-X, the platform by MINI for climate and urban technology startups, has announced its 12th cohort in partnership with leading venture capital firm JVP. 

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MINI EXPANDS ITS URBAN-X PLATFORM GLOBALLY WITH THE NEW MINI IMPACT PROGRAM, STRENGTHENING ITS SUSTAINABILITY COMMITMENTS.

New York, NY,  December 19, 2022. URBAN-X by MINI announced its new MINI Impact Program to support entrepreneurs with ideas that improve urban life across the globe. 

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MINI USA SHOCKS LOS ANGELES WITH GIANT RC CAR CONTROLLER THAT CAN CHARGE ELECTRIC VEHICLES

Los Angeles, CA,  November 17, 2022. Before getting behind the wheel for the first time, many of today’s drivers found their love for cars at an early age with electric remote controlled, or RC, cars. 

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MINI USA CREATES VIRTUAL “MINIVERSE” RACING EXPERIENCE IN META HORIZON WORLDS

Woodcliff Lake, NJ,  June 21, 2022. MINI USA and its creative agency, Pereira O’Dell have teamed up with Meta Horizon Worlds creators to bring a virtual MINI experience called the MINIverse to life. 

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MINI VISION URBANAUT CONCEPT MAKES IT WAY TO LOS ANGELES FOR NORTH AMERICAN DEBUT 

Los Angeles, CA,  November 16, 2021. Last year, MINI presented to the world an all-new interpretation of sustainable electric mobility through an innovative vision of space, highlighting sustainable materials at work.

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HALF OF AMERICANS EXPECT ELECTRIC AUTOMOTIVE MARKET TO OVERTAKE GAS-POWERED VEHICLES IN 15 YEARS, ACCORDING TO NEW MINI USA SURVEY

Woodcliff Lake, NJ,  September 28, 2021. A new consumer survey carried out by MINI USA finds that American consumers are increasingly looking to electrify their daily on-road travel.

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MINI STRIP. SUSTAINABLE DESIGN WITH A TWIST, BY PAUL SMITH. 

Munich, Germany,  August 12, 2021. The MINI STRIP (co-)created by Paul Smith is celebrating its world premiere in London on 12 August 2021

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MINI USA MAKES SIRIUSXM STANDARD FEATURE ON FULL 2022 MODEL YEAR LINEUP 

Woodcliff Lake, NJ,  June 29, 2021. MINI USA and SiriusXM are pleased to announced that SiriusXM’s leading audio entertainment service is now a standard feature in all MINI models sold in the United States, beginning with model year 2022 vehicles that are on sale now. 

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MINI USA AND MINI FINANCIAL SERVICES ENABLE DEALERS TO FACILITATE END-TO-END ONLINE SHOPPING EXPERIENCE WITH LAUNCH OF MINI ANYWHERE ONLINE RETAIL PLATFORM 

Woodcliff Lake, NJ,  June 17, 2021. MINI USA announced today the launch of MINI Anywhere, a custom online retail platform...

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