MINI CORPORATE NEWS News

MINI USA AND MINI FINANCIAL SERVICES ENABLE DEALERS TO FACILITATE END-TO-END ONLINE SHOPPING EXPERIENCE WITH LAUNCH OF MINI ANYWHERE ONLINE RETAIL PLATFORM 

Woodcliff Lake, NJ,  June 17, 2021. MINI USA announced today the launch of MINI Anywhere, a custom online retail platform that will provide dealers with the opportunity to offer MINI customers a fully digital end-to-end online shopping experience.

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MODEL YEAR 2022 MINI LINEUP PRICING AND EQUIPMENT UPDATES 

Woodcliff Lake, NJ,  June 14, 2021. Following a series of major updates and new vehicle additions in the previous model year, MINI USA presents its Model Year 2022 vehicle lineup with several significant updates to design, technology, options, and equipment.

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HRH THE PRINCE OF WALES CELEBRATES 20 YEARS OF MODERN MINI PRODUCTION AT PLANT OXFORD.

Munich, Germany,  June 10, 2021. His Royal Highness toured the site’s assembly hall, where he was able to meet some of the 130 apprentices, as well as staff who were closely involved in integrating the manufacturing of the MINI Electric onto the standard production line, making Oxford the first BMW Group plant in the world to build fully electric and combustion cars on the same line. 

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MINI USA SHOWCASES 2022 CONVERTIBLES AND HARDTOPS WITH AR EXPERIENCE AND “LOOKING GLASS BUS” IN NEW YORK CITY

Woodcliff Lake, NJ,  May 28, 2021. As the new MY 2022 MINI Hardtops and MINI Convertibles reach dealerships around the country, MINI USA has launched a pair of attention-grabbing activations to showcase the new vehicles as part of a two-month campaign that started in April.

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MINI USA LAUNCHES UPDATED WEBSITE WITH NEW BUILD-YOUR-OWN MINI CONFIGURATION EXPERIENCE 

Woodcliff Lake, NJ,  April 28, 2021. Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience...

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MINI CELEBRATES PRODUCTION MILESTONE - 20 YEARS OF THE MODERN MINI. 

Oxford, UK.,  April 25, 2021. The MINI brand and BMW Group’s UK manufacturing plants in Oxford and Swindon are celebrating twenty successful years of MINI production. In early 2001, production began for MINI body parts in Swindon and on the 26th April that same year, the first new MINI rolled off the line in Oxford.
 
 

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URBAN-X STARTUP ACCELERATOR BY MINI AND URBAN US MOVES TO NEWLAB IN THE BROOKLYN NAVY YARD

Brooklyn, NY,  April 13, 2021. URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today announced its move to Newlab, a community of experts and innovators applying transformative technology to solve the world’s biggest challenges.

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BMW of North America Reports Q1 2021 U.S. Sales Results.

Woodcliff Lake, NJ,  April 1, 2021. BMW of North America reported today sales results for Q1 2021 for the BMW and MINI brands in the U.S.* 

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URBAN-X ACCELERATOR BY MINI UNVEILS NINTH STARTUP COHORT TACKLING CLIMATE CHANGE, CONNECTIVITY, MOBILITY, AND CITY LIVING.  

Brooklyn, NY,  January 28, 2021. URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today unveiled its ninth cohort of early-stage startups building solutions to improve city life. The eight startups are developing new technologies across transportation and mobility, energy and the grid, the built environment and disaster preparedness. 
 

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MINI USA AND AIRBNB TEAM UP TO OFFER THE ULTIMATE WEEKEND GETAWAY FOR CITY DWELLERS

Woodcliff Lake, N.J. and San Francisco, C.A. ,  September 8, 2020. MINI USA and Airbnb are teaming up for the ultimate fall weekend escape for city dwellers with the added freedom of a MINI included to explore the backroads.

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