MINI CORPORATE NEWS News

MINI USA LAUNCHES UPDATED WEBSITE WITH NEW BUILD-YOUR-OWN MINI CONFIGURATION EXPERIENCE 

Woodcliff Lake, NJ,  April 28, 2021. Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience...

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MINI celebrates production milestone - 20 years of the modern MINI. 

Oxford, UK.,  April 25, 2021. The MINI brand and BMW Group’s UK manufacturing plants in Oxford and Swindon are celebrating twenty successful years of MINI production. In early 2001, production began for MINI body parts in Swindon and on the 26th April that same year, the first new MINI rolled off the line in Oxford.
 
 

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URBAN-X STARTUP ACCELERATOR BY MINI AND URBAN US MOVES TO NEWLAB IN THE BROOKLYN NAVY YARD

Brooklyn, NY,  April 13, 2021. URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today announced its move to Newlab, a community of experts and innovators applying transformative technology to solve the world’s biggest challenges.

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BMW of North America Reports Q1 2021 U.S. Sales Results.

Woodcliff Lake, NJ,  April 1, 2021. BMW of North America reported today sales results for Q1 2021 for the BMW and MINI brands in the U.S.* 

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URBAN-X ACCELERATOR BY MINI UNVEILS NINTH STARTUP COHORT TACKLING CLIMATE CHANGE, CONNECTIVITY, MOBILITY, AND CITY LIVING.  

Brooklyn, NY,  January 28, 2021. URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today unveiled its ninth cohort of early-stage startups building solutions to improve city life. The eight startups are developing new technologies across transportation and mobility, energy and the grid, the built environment and disaster preparedness. 
 

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MINI USA AND AIRBNB TEAM UP TO OFFER THE ULTIMATE WEEKEND GETAWAY FOR CITY DWELLERS

Woodcliff Lake, N.J. and San Francisco, C.A. ,  September 8, 2020. MINI USA and Airbnb are teaming up for the ultimate fall weekend escape for city dwellers with the added freedom of a MINI included to explore the backroads.

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BMW of North America Reports Q2 2020 Sales Results. 

Woodcliff Lake, NJ,  July 1, 2020. BMW of North America announced today Q2 2020 sales results for the BMW and MINI brands in the U.S.  

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A Message from the MINI USA Communications Team

It is no secret: we are living in unprecedented times. Our lives have been turned upside down – both personally and professionally.

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MINI USA and PAPER Magazine Partner to Celebrate International Women’s Day

Woodcliff Lake, NJ,  March 6, 2020. MINI USA has partnered with PAPER Magazine to launch an impactful digital campaign, #DoItForTheDrive, to celebrate International Women’s Day 2020.

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MINI USA and SIXT RENT A CAR announce partnership with grand opening of exclusive MINI experience and rental location in San Francisco.

San Francisco, Calif.,  March 6, 2020. Offering an exclusive MINI experience, MINI USA and car rental company SIXT rent a car are partnering with the grand opening of a new branch located at 475 South Van Ness Ave in the Mission District of San Francisco, California.

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