MINI MODELS
MINI Hardtop
MINI Hardtop News
Images
Video
Tech Specs & Pricing
MINI Hardtop 4 Door
MINI Hardtop 4 Door News
Images
Video
Tech Specs & Pricing
MINI JOHN COOPER WORKS
MINI JCW NEWS
IMAGES
Video
TECH SPECS & PRICING
MINI Clubman
MINI Clubman News
Images
Video
TECH SPECS & PRICING
MINI COUNTRYMAN
MINI Countryman News
Images
Video
Tech Specs & Pricing
MINI Convertible
MINI Convertible News
Images
Video
Tech Specs & Pricing
MINI Electric
MINI Electric News
Images
Video
TECH SPECS & PRICING
CORPORATE NEWS
CORPORATE NEWS
BMW Group News
Sales
Images
Video
MTTS
MTTS
2024 MINI TAKES THE STATES
2024 MTTS News
2024 MTTS Images
2022 MINI TAKES THE STATES
2022 MTTS News
2022 MTTS Images
2022 MTTS Video
2020 MINI TAKES THE STATES
2020 MTTS News
2020 MTTS Images
2018 MINI TAKES THE STATES
2018 MTTS News
2018 MTTS Blog
2018 MTTS Images
2018 MTTS Video
2016 MINI TAKES THE STATES
2016 MTTS News
2016 MTTS Blog
2016 MTTS Images
2016 MTTS Video
2014 MINI TAKES THE STATES
2014 MTTS News
2014 MTTS Blog
2014 MTTS Images
2014 MTTS Video
2012 MINI TAKES THE STATES
2012 MTTS News
2012 MTTS Blog
2012 MTTS Images
2012 MTTS Video
2010 MINI TAKES THE STATES
2010 MTTS News
2010 MTTS Blog
2010 MTTS Images
2010 MTTS Video
Heritage
Concepts
Concepts
MINI John Cooper Works GP Concept
MINI John Cooper Works GP Concept News
Images
Video
MINI Electric Concept
MINI Electric Concept News
Images
Video
MINI CitySurfer Concept
Mini Citysurfer Concept News
Video
MINI Superleggera Vision Concept
MINI Superleggera Vision Concept News
Images
Video
MINI Beachcomber Concept
MINI Beachcomber Concept News
Images
Video
MINI Clubman Concept
MINI CLUBMAN CONCEPT NEWS
Images
Video
MINI Clubvan Concept
MINI Clubvan Concept News
Images
Video
MINI Coupe Concept
MINI Coupe Concept News
Images
Video
MINI E
MINI E News
Images
Video
MINI Paceman Adventure
Mini Paceman Adventure News
Images
MINI Paceman Concept
MINI Paceman Concept News
Images
Video
MINI Roadster Concept
MINI Roadster Concept News
Images
Video
MINI Rocketman Concept
MINI Rocketman Concept News
Images
Video
MINI Scooter E Concept
MINI Scooter E Concept News
Images
Video
EVENTS
EVENTS
2024 MINI TAKES THE STATES
2024 MTTS News
2024 MTTS Images
2022 MINI TAKES THE STATES
2022 MTTS News
2022 MTTS Images
2022 MTTS Video
2020 MINI TAKES THE STATES
2020 MTTS News
2020 MTTS Images
2018 MINI TAKES THE STATES
2018 MTTS News
2018 MTTS Blog
2018 MTTS Images
2018 MTTS Video
2016 MINI Takes the States
2016 MINI MTTS News
2016 MTTS Blog
2016 MINI Images
2016 MTTS Video
2015 MINI on the Mack
2015 MINI on the Mack News
Images
Video
2014 MINI Takes the States
2014 MINI MTTS News
2014 MTTS Blog
2014 MTTS Images
2014 MTTS Video
2012 MINI Takes the States
2012 MTTS News
2012 MTTS Blog
2012 MTTS Images
2012 MTTS Video
2011 Pebble Beach Concours d'Elegance
2011 Pebble Beach Concours d'Elegance News
Images
2010 MINI Takes the States
2010 MTTS News
2010 MTTS Blog
2010 MTTS Images
2010 MTTS Video
Auto Shows
Technology
Motorsports
Press Kits
Press Kits
2024 MODEL YEAR UPDATES
2023 MODEL YEAR UPDATES
2022 Model Year Updates
2022 MY Press Kits
Specifications
Specifications
2025 MY Specifications
2022 MY Specifications
MINI MODELS
MINI Hardtop
MINI Hardtop News
Images
Video
Tech Specs & Pricing
MINI Hardtop 4 Door
MINI Hardtop 4 Door News
Images
Video
Tech Specs & Pricing
MINI JOHN COOPER WORKS
MINI JCW NEWS
IMAGES
Video
TECH SPECS & PRICING
MINI Clubman
MINI Clubman News
Images
Video
TECH SPECS & PRICING
MINI COUNTRYMAN
MINI Countryman News
Images
Video
Tech Specs & Pricing
MINI Convertible
MINI Convertible News
Images
Video
Tech Specs & Pricing
MINI Electric
MINI Electric News
Images
Video
TECH SPECS & PRICING
CORPORATE NEWS
CORPORATE NEWS
BMW Group News
Sales
Images
Video
MTTS
MTTS
2024 MINI TAKES THE STATES
2024 MTTS News
2024 MTTS Images
2022 MINI TAKES THE STATES
2022 MTTS News
2022 MTTS Images
2022 MTTS Video
2020 MINI TAKES THE STATES
2020 MTTS News
2020 MTTS Images
2018 MINI TAKES THE STATES
2018 MTTS News
2018 MTTS Blog
2018 MTTS Images
2018 MTTS Video
2016 MINI TAKES THE STATES
2016 MTTS News
2016 MTTS Blog
2016 MTTS Images
2016 MTTS Video
2014 MINI TAKES THE STATES
2014 MTTS News
2014 MTTS Blog
2014 MTTS Images
2014 MTTS Video
2012 MINI TAKES THE STATES
2012 MTTS News
2012 MTTS Blog
2012 MTTS Images
2012 MTTS Video
2010 MINI TAKES THE STATES
2010 MTTS News
2010 MTTS Blog
2010 MTTS Images
2010 MTTS Video
Heritage
Concepts
Concepts
MINI John Cooper Works GP Concept
MINI John Cooper Works GP Concept News
Images
Video
MINI Electric Concept
MINI Electric Concept News
Images
Video
MINI CitySurfer Concept
Mini Citysurfer Concept News
Video
MINI Superleggera Vision Concept
MINI Superleggera Vision Concept News
Images
Video
MINI Beachcomber Concept
MINI Beachcomber Concept News
Images
Video
MINI Clubman Concept
MINI CLUBMAN CONCEPT NEWS
Images
Video
MINI Clubvan Concept
MINI Clubvan Concept News
Images
Video
MINI Coupe Concept
MINI Coupe Concept News
Images
Video
MINI E
MINI E News
Images
Video
MINI Paceman Adventure
Mini Paceman Adventure News
Images
MINI Paceman Concept
MINI Paceman Concept News
Images
Video
MINI Roadster Concept
MINI Roadster Concept News
Images
Video
MINI Rocketman Concept
MINI Rocketman Concept News
Images
Video
MINI Scooter E Concept
MINI Scooter E Concept News
Images
Video
EVENTS
EVENTS
2024 MINI TAKES THE STATES
2024 MTTS News
2024 MTTS Images
2022 MINI TAKES THE STATES
2022 MTTS News
2022 MTTS Images
2022 MTTS Video
2020 MINI TAKES THE STATES
2020 MTTS News
2020 MTTS Images
2018 MINI TAKES THE STATES
2018 MTTS News
2018 MTTS Blog
2018 MTTS Images
2018 MTTS Video
2016 MINI Takes the States
2016 MINI MTTS News
2016 MTTS Blog
2016 MINI Images
2016 MTTS Video
2015 MINI on the Mack
2015 MINI on the Mack News
Images
Video
2014 MINI Takes the States
2014 MINI MTTS News
2014 MTTS Blog
2014 MTTS Images
2014 MTTS Video
2012 MINI Takes the States
2012 MTTS News
2012 MTTS Blog
2012 MTTS Images
2012 MTTS Video
2011 Pebble Beach Concours d'Elegance
2011 Pebble Beach Concours d'Elegance News
Images
2010 MINI Takes the States
2010 MTTS News
2010 MTTS Blog
2010 MTTS Images
2010 MTTS Video
Auto Shows
Technology
Motorsports
Press Kits
2024 MODEL YEAR UPDATES
2023 MODEL YEAR UPDATES
2022 Model Year Updates
2022 MY Press Kits
Specifications
2025 MY Specifications
2022 MY Specifications
EMAIL ALERTS
Press release
2 images
MINI USA LETS YOU HEAR YOUR INNER “MINI-LOGUE” WITH NEW AI EXPERIENCE
Developed in partnership with Pereira O’Dell, the program simulates users’ inner voices so you can ask yourself: “Why should I get a MINI Electric?”
Woodcliff Lake, NJ, July 13, 2023.
MINI USA
, in partnership with independent creative agency
Pereira O’Dell
, announced today the launch of "Trust Your Inner MINI-Logue,” an integrated advertising campaign for the 2023 MINI Cooper SE electric vehicle. Historic data shows that MINIs are most often purchased as a household’s second or third car – with the #1 purchase driver being that MINIs are fun to drive. Better than any car salesman or dealership, the most persuasive voice in a car buying journey is inside the customer’s own head. To juxtapose the often serious and practical mindset that comes with purchasing a new vehicle, the "Trust Your Inner MINI-Logue” campaign aims to cater to that fun-loving, thrill-seeking and self-indulgent voice that lives in all of us.
To bring that idea to life, MINI USA and Pereira O’Dell has developed an interactive artificial intelligence (AI) experience on MINIUSA.com, where users can record themselves asking questions like “Why should I get a MINI Electric?”. The AI then utilizes voice cloning and deep learning technology to create a version of the user that looks and sounds like them, so they can have a real conversation with themselves about all the reasons why they should get a MINI Cooper SE electric vehicle. Following the conversation with their AI clone, the program creates a sharable video optimized for social platforms to spread the word.
“MINI loves being on the cutting edge of technology yet staying playful to convince Americans to go electric using the exciting frontier of AI,” said Patrick McKenna, Department Head, Marketing, Product and Strategy, MINI USA. “We’re giving individuals the chance to connect with their inner AI self and convince themselves on the value of a MINI electric vehicle in a fun and engaging way.
In addition to the AI experience, MINI USA and Pereira O’Dell will run a series of spots across digital and social media channels starting today, July 10. The spots will feature Unreal Engine MetaHuman animations – floating, talking heads visualizing the internal dialogues of someone attempting to convince themself of the multitude of fun, wonderful, and sometimes peculiar reasons why owning a MINI Electric makes perfect sense.
“Everyone’s first reaction to hearing their own voice is usually the same, ‘do I really sound like that?’” says Creative Director at Pereira O’Dell, Jordan Strode-Young. “We want people to hear that inner voice they’re so familiar with. It’s been a fun challenge working with Current Studios to get that voice—your voice—just right.”
For more information and to experience your own “Inner MINI-Logue,” visit
MINIUSA.com/minilogue.html
.
About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 104 MINI full passenger car sales and service dealers located throughout the US. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI brand in the U.S. has grown to encompass a model range of five unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at
MINIUSANEWS.com
.
Images
2 images
Files
MINI USA LETS YOU HEAR YOUR INNER “MINI-LOGUE” WITH NEW AI EXPERIENCE.pdf
By using this website, you consent to our use of cookies as described in our
privacy policy
.
Accept