For Release: IMMEDIATE Contact: Nathalie Bauters MINI Communications Manager 201-930-3166 nathalie.bauters@miniusa.com PFPR Communications Yvonne Malmgren, 586-453-2912 yvonne.malmgren@pfpr.com In MINI's typical fun fashion, hundreds of MINI owners, MINI executives and VIPs will kick off the western leg of the 2010 MTTS cross-country road rally on August 7, 2010 with a MINI Countryman Preview Party at California Science Center's Wallis Annenberg Building. The celebration marks the largest kick-off event for the MTTS cross-country rally to Denver, Colorado, where thousands of participants will motor 8,000 miles while traveling across 19 states.
"MTTS 2010 is our largest rally endeavor yet, and is sure to be a great experience for everyone involved," said Jim McDowell – Vice President, MINI USA. "MINI owners who are motoring along the route, and friends of the brand who meet us at rally stops, are guaranteed life-memorable experiences as well as new friendships and great stories to take back home."
The all-new 2011 MINI Countryman will be on display at the celebration on Saturday evening, and it will make its American motoring debut along each of the five official MTTS routes to Denver. The Countryman's journey provides participants and guests alike the opportunity to view the latest addition to the MINI line-up for the first time outside of auto show displays. MINI USA dealers are already taking orders for the Countryman, which will arrive in US dealerships early next year.
DJ Zen Freeman will play for the party guests, and further energize an already festive event. The Los Angeles MINI Countryman Preview Party will be held at the California Science Center's Wallis Annenberg Building, located at 700 Exposition Park Drive, Los Angeles, 90037, and runs from 7p.m. to 10 p.m.
Media are invited to the Countryman Preview Party and MINI executives will be available for interviews... please contact Yvonne Malmgren to be registered for this event.
Much like MINI, the California Science Center's Wallis Annenberg Building is dedicated to the cutting edge, echoing the kind of innovative spirit MINI embodies. Being the west coast's largest "hands-on" science center, the Wallis Annenberg Building provides the perfect venue to illuminate MINI's unique and unparalleled motoring culture for the Los Angeles Preview Party.
MTTS has steadily grown into a motoring enthusiast phenomenon since 2006, with this year's rally including "pit stops" for MINI owners at the legendary Indianapolis 500 Speedway and Utah's Bonneville Salt Flats. MTTS caps off with a weekend-long festival in Denver, Colorado, August 13-15, 2010.
MINI in the US MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Rolls Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 99 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
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