MINI Electric News

THE NEW MINI ACEMAN: FINAL TESTING UNDER EXTREME CONDITIONS SUCCESSFULLY COMPLETED.

Munich, Germany,  January 30, 2024. With a length of 4,075 mm, a width of 1,754 mm and a height of 1,495 mm, the MINI Aceman occupies the position between the MINI Cooper and the MINI Countryman. 

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THE ALL- NEW MINI COUNTRYMAN S ALL4 – A PROGRESSIVE PURIST.

Woodcliff Lake, NJ,  November 21, 2023. The enthusiasm for typical MINI driving fun knows no limits. 

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SUITABLE FOR ANY TERRAIN AND FULLY ELECTRIC: THE MINI COUNTRYMAN SE ALL4.

Munich, Germany,  October 22, 2023. The all-electric MINI Countryman SE ALL4 is a reliable companion for exploring new paths.

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MINI SAYS “NICE TO MEET YOU AGAIN”: GLOBAL CAMPAIGN FOR THE LAUNCH OF THE NEW MINI FAMILY.

Munich, Germany,  October 20, 2023. Following the slogan “Nice to Meet You Again,” MINI is launching the campaign for the new MINI family today, which celebrates the new all-electric MINI Cooper and the new MINI Countryman. 

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ALL-NEW MINI COUNTRYMAN ELECTRIC MAKES NORTH AMERICA DEBUT ON THE OCCASION OF CLIMATE WEEK NYC

Brooklyn, NY,  September 18, 2023. MINI USA is marking Climate Week NYC, the largest annual climate event of its kind, with its North American debut of the new all-MINI Countryman Electric, which makes its first appearance in the U.S. following the World Premiere earlier this month at IAA Mobility in Munich. 

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MINI PLANT OXFORD GOES ELECTRIC: £600M INVESTMENT FOR ALL-ELECTRIC MINI PRODUCTION IN THE UK.

Oxford, UK,  September 11, 2023. BMW Group has announced today a new investment of more than £600 million in the MINI factories at Oxford and Swindon.

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THE REINVENTION OF THE ORIGINAL: THE ALL-ELECTRIC MINI COOPER.

Munich, Germany,  September 1, 2023. As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future.

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MINIMALIST ALL-ROUNDER: THE NEW MINI COUNTRYMAN.

Munich, Germany,  September 1, 2023. Higher, longer, MINI – with an additional six centimetres in height and thirteen centimetres in length, the new MINI Countryman has grown noticeably compared to its predecessor.

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THE NEW MINI FAMILY IS ALL-ELECTRIC, DIGITAL AND DISTINCTIVE.

Munich, Germany,  September 1, 2023. As a 3-door model in its fifth generation, the all-electric MINI Cooper underscores the brand’s tradition with its hallmark MINI design and stands for urban driving fun.

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MINI USA LETS YOU HEAR YOUR INNER “MINI-LOGUE” WITH NEW AI EXPERIENCE

Woodcliff Lake, NJ,  July 13, 2023. MINI USA, in partnership with independent creative agency Pereira O’Dell, announced today the launch of "Trust Your Inner MINI-Logue,” an integrated advertising campaign for the 2023 MINI Cooper SE electric vehicle. 

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