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Press release
BMW of North America Reports Q3 2020 Sales Results.
Consumer Demand for BMW Brand Vehicles Outpaces Projections.
High-Percentage of New Vehicles Arriving Pre-Sold to Customers.
Sales Momentum Built Throughout the Quarter Ending with a Record September.
Woodcliff Lake, NJ, October 1, 2020.
BMW of North America announced today Q3 2020 sales results for the BMW and MINI brands in the U.S. For the quarter ending September 30, 2020, BMW brand sales totaled 69,570 vehicles, a decrease of 16.2% vs the 83,003 vehicles sold in the same time period last year.* MINI brand sales totaled 9,064 vehicles in Q3, a decrease of 11.9% vs the 10,292 vehicles sold in the same time period last year.*
As the U.S. continues to recover during the ongoing global pandemic, the BMW Group sales network is once again fully open, and plants in Europe and the U.S. have returned to capacity. Consumer demand for BMW vehicles has also returned faster, and at a higher level, than anticipated. As a result, sales momentum built through the quarter with a strong finish, and record month in September.
“We are pleased that demand for BMW vehicles remains strong, and proud of our dealer network for the way they have adapted to this situation by accepting a higher number of advanced orders,” said Bernhard Kuhnt, president and CEO, BMW of North America. “As a result, the percentage of vehicles arriving pre-sold to customers is twice as high as prior to the pandemic, and recovery rates outperformed our projections. For these reasons, we remain cautiously optimistic as we enter the fourth quarter.”
Table 1: New Vehicle Sales BMW of North America, LLC, Q3 2020
Q3
Q3 2019*
%
YTD
YTD
%
2020
2020
2019*
BMW passenger cars
31,917
43,978
-27.40%
88,834
127,157
-30.10%
BMW light trucks
37,653
39,025
-3.50%
91,148
110,049
-17.20%
TOTAL BMW
69,570
83,003
-16.20%
179,982
237,206
-24.10%
TOTAL MINI
9,064
10,292
-11.90%
19,589
27,408
-28.50%
BMW Pre-Owned Vehicles
BMW Certified Pre-Owned sold 28,520 vehicles during the third quarter of 2020, a decrease of 3.5% from the same quarter a year ago.
Total BMW Pre-Owned sold 57,164 vehicles during the third quarter of 2020, a decrease of 9.2% from the same quarter a year ago.
MINI Pre-Owned Vehicles
MINI Certified Pre-Owned sold 2,696 vehicles during the third quarter of 2020, a decrease of 18.5% from the same quarter a year ago.
Total MINI Pre-Owned sold 6,276 vehicles during the third quarter of 2020, a decrease of 18.5% from the same quarter a year ago.
Table 2: Pre-Owned Vehicle Sales BMW of North America, LLC, Q3 2020
Q3
Q3
%
YTD 2020
YTD
%
2020
2019
2019
BMW CPO
28,520
29,560
-3.50%
87,782
87,223
-5.10%
BMW Total Pre-Owned
57,164
62,942
-9.20%
161,582
186,183
-13.20%
MINI CPO
2,696
3,309
-18.50%
7,313
9,889
-26%
MINI Total Pre-Owned
6,276
7,700
-18.50%
17,114
22,899
-25.30%
BMW Group in America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 348 BMW passenger car and BMW Sports Activity Vehicle centers, 149 BMW motorcycle retailers, 121 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Journalist note:
Information about BMW Group and its products in the USA is available to journalists on-line at
www.bmwusanews.com
and
www.press.bmwna.com
.
Files
BMW of North America Reports Q3 2020 Sales Results.pdf
BMW of North America Reports Q3 2020 Sales Results Chart.pdf