MINI USA CREATES VIRTUAL “MINIVERSE” RACING EXPERIENCE IN META HORIZON WORLDS

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Woodcliff Lake, NJ,  June 21, 2022. MINI USA and its creative agency, Pereira O’Dell have teamed up with Meta Horizon Worlds creators to bring a virtual MINI experience called the MINIverse to life. 

MINI VISION URBANAUT CONCEPT MAKES IT WAY TO LOS ANGELES FOR NORTH AMERICAN DEBUT 

Los Angeles, CA,  November 16, 2021. Last year, MINI presented to the world an all-new interpretation of sustainable electric mobility through an innovative vision of space, highlighting sustainable materials at work.

HALF OF AMERICANS EXPECT ELECTRIC AUTOMOTIVE MARKET TO OVERTAKE GAS-POWERED VEHICLES IN 15 YEARS, ACCORDING TO NEW MINI USA SURVEY

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Woodcliff Lake, NJ,  September 28, 2021. A new consumer survey carried out by MINI USA finds that American consumers are increasingly looking to electrify their daily on-road travel.

MINI STRIP. SUSTAINABLE DESIGN WITH A TWIST, BY PAUL SMITH. 

Munich, Germany,  August 12, 2021. The MINI STRIP (co-)created by Paul Smith is celebrating its world premiere in London on 12 August 2021

MINI USA MAKES SIRIUSXM STANDARD FEATURE ON FULL 2022 MODEL YEAR LINEUP 

Woodcliff Lake, NJ,  June 29, 2021. MINI USA and SiriusXM are pleased to announced that SiriusXM’s leading audio entertainment service is now a standard feature in all MINI models sold in the United States, beginning with model year 2022 vehicles that are on sale now. 

MINI USA AND MINI FINANCIAL SERVICES ENABLE DEALERS TO FACILITATE END-TO-END ONLINE SHOPPING EXPERIENCE WITH LAUNCH OF MINI ANYWHERE ONLINE RETAIL PLATFORM 

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Woodcliff Lake, NJ,  June 17, 2021. MINI USA announced today the launch of MINI Anywhere, a custom online retail platform...

MINI USA LAUNCHES UPDATED WEBSITE WITH NEW BUILD-YOUR-OWN MINI CONFIGURATION EXPERIENCE 

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Woodcliff Lake, NJ,  April 28, 2021. Informed by extensive dialogue with consumers and the MINI dealer network, MINI USA announces the launch of its updated brand’s consumer site, MINIUSA.com, including a completely new Build Your Own (BYO) vehicle configuration experience...

MINI ELECTRIC PACESETTER THE OFFICIALFIA FORMULA E SAFETY CAR. TRACK DEBUT AT RACE WEEKEND IN ROME, APRIL 10-11. 

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San Donato Milanese, Italy,  April 9, 2021. In the second stage of the Formula E championship, scheduled in Rome on the weekend of April 10 and 11, the MINI Electric Pacesetter, inspired by John Cooper Works, will officially appear on the track as the official Safety Car for the 2021 season.
 

MINI USA CONNECTS CUSTOMERS WITH LAUNCH OF NEW MINI APP. 

Woodcliff Lake, NJ,  March 31, 2021. MINI USA announced today the launch of a new MINI App that provides customers a new level of connectivity and digital services for their vehicles.  The new MINI App features a new design along with an intuitive, simplified user experience, that offers updated features and information, including services for customers with electrified MINIs.
 

URBAN-X ACCELERATOR BY MINI UNVEILS NINTH STARTUP COHORT TACKLING CLIMATE CHANGE, CONNECTIVITY, MOBILITY, AND CITY LIVING.  

Brooklyn, NY,  January 28, 2021. URBAN-X, the leading urban technology startup accelerator backed by MINI and Urban Us, today unveiled its ninth cohort of early-stage startups building solutions to improve city life. The eight startups are developing new technologies across transportation and mobility, energy and the grid, the built environment and disaster preparedness.