In addition, MINI USA has named Feeding America, the nation’s largest hunger-relief organization dedicated to fighting domestic hunger through a network of food banks, as the Official Charity Partner of the legendary cross-country road rally. Similar to years past, a portion of the proceeds from each registration fee will be donated to Feeding America.
“MINI TAKES THE STATES is the most anticipated event in the MINI community and we couldn’t be happier to have Feeding America on board as our charity partner,“ said David Duncan, Vice President MINI of the Americas. “The rally will give the MINI community a chance to motor with purpose through our #DefyHunger campaign while raising the visibility of the charity and helping to defy the labels that are placed on people facing hunger in America.”
Through the Feeding America partnership, those participating in MTTS 2016 will have the opportunity to contribute in various ways, including:
- Raise funds and awareness for Feeding America as they motor across the country;
- Bring food donations directly to on-site registration in each city, where a local MINI dealer will collect donations and deliver to a local Feeding America food bank;
- Volunteer activations at food banks in their own community or along the MTTS route.
Activation around the partnership with Feeding America will begin in early April during the company’s annual spring sales event. From Friday, April 15, to Sunday, April 24, customers can receive a special offer on new MINI models by registering at MINI dealerships. Each dealership will then donate $20 to Feeding America for every registration at their location. MINI dealers will also host events across the country to raise money for Feeding America.
MTTS 2016 kicks-off at Atlanta Motor Speedway in Georgia, on July 9. From there, participants will make a cross-country journey through 15 cities, finishing the epic Motoring adventure at the Thermal Club motorsports complex in Palm Springs, California.
About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 125 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com. Follow us on Twitter at @MINIUSANEWS
Consumer information about MINI products is available via the internet at: www.MINIUSA.com.