For Release: IMMEDIATE
Contact: Nathalie Bauters
MINI Communications Manager
Yvonne Malmgren, 586-453-2912
As MINI TAKES THE STATES (MTTS) continues along the eastern route, hundreds of MINI vehicles will converge at the legendary Indianapolis 500 Motor Speedway and given the once-in-a-lifetime opportunity to take their MINI for a spin at racing's birthplace, the same track that racing legends Al Unser, Dale Earnhardt and Michael Schumacher have all driven on.
"MTTS 2010 is our largest rally endeavor yet, and is sure to be a great experience for everyone involved," said Jim McDowell – Vice President, MINI USA. "MINI owners who are motoring along the route, and friends of the brand who meet us at rally stops, are guaranteed life-memorable experiences as well as new friendships and great stories to take back home."
The rallying cars will "pit-stop" Monday afternoon at the Indianapolis 500 Motor Speedway, sponsored by Dreyer and Reinbold MINI. After the laps are complete, Dreyer and Reinbold MINI will host a Barbecue – Indy Style. And to stay in the spirit, the MINI Car Club of Indiana has organized an Indianapolis "Landmark" drive for MTTS participants between the track and the dealership.
The all-new 2011 MINI Countryman will be on display at the event on Monday afternoon, and it will make its American motoring debut along each of the five official MTTS routes to Denver. The Countryman's journey provides participants and guests alike the opportunity to view the latest addition to the MINI line-up for the first time outside of auto show displays. MINI USA dealers are already taking orders for the Countryman, which will arrive in US dealerships early next year.
MTTS has steadily grown into a motoring enthusiast phenomenon since 2006, with this year's rally including "pit stops" for MINI owners at the legendary Indianapolis 500 Speedway and Utah's Bonneville Salt Flats. MTTS caps off with a weekend-long festival in Denver, Colorado, August 13-15, 2010. This year's includes thousands of participants will motor 8,000 combined miles while traveling across 19 states.
The Indianapolis 500 Motor Speedway Experience
Date: Monday, August 9, 2010
Time: 2:30 p.m.-4:30 p.m.
Location: The Indianapolis Motor Speedway - 4790 West 16th Street, Indianapolis, IN 46222
Barbecue Indy' Style
Date: Monday, August 9, 2010
Time: 6:00 - 8:00 p.m.
Location: Dreyer and Reinbold MINI - 9375 Whitley Dr, Indianapolis IN 46240
MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Rolls Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 99 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com
Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com. Additional information, images and video may be found at www.miniusanews.com. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.